The British
Basketball League looks to have guaranteed its long-term future after discussions
saw the one-time Los Angeles Lakers star AC Green purchase a stake in the
BBL with backing from a New York investment bank.
There were fears
that the league would have to merge with the lower-tier EBL next season
after its failure to secure a regular television slot and a major sponsor
during the past three seasons.
However Green’s interest
was heightened when he, and representatives of Synergie Capital, came to
the UK on a fact-finding mission last week and visited a number of the
community initiatives backed by the BBL’s eleven existing clubs.
In addition to taking
on an ambassadorial role, Green opted to provide a cash injection described
as a “multi-million dollar” sum.
And BBL chairman
Vince Macaulay believes the involvement of the NBA legend can spark a revival
in the sport’s fortunes which could also potentially catalyse an expansion
into cities such as Edinburgh.
“We have been in
discussions for some time, recognising the need for investment to improve
the image and profile of the British game,” he said. “We believe we have
found in AC Green a partner with integrity and character, and a sporting
reputation that is second to none."
The money will be
used to drag basketball out of the doldrums and to back the kind of community
programmes which the three-time NBA champions supports in the USA.
The idea was borne
of discussions initiated through Scottish Rocks director Ian Reid who confirmed
that the top priority will be to ensure that basketball is screened on
television for the first time since ITV Digital went bust.
“The investment
is going to enable us to expand the league and to get the BBL back on TV,"
he said.
“That’s going to
make a significant difference to the Rocks and the whole of British basketball
and hopefully things will start to happen in time for next season.
“We’ve suffered by
being off TV because the fans haven’t been able to see their team and other
teams as often. It also expands awareness of basketball generally so it’s
going to be a big help when we go to sponsors.”